A recent blog by Remko Van Hoek from PWC on HBR provided some interesting statistics around communication with procurement's internal stakeholders. These included:
- only 51% of respondents gathering information on internal stakeholders
- only 39% developing different stories for different audiences
- only 27% having targets for stakeholder engagement
They say actions speak louder than words - remember that's only if stakeholders:
- feel involved enough to care
- believe their needs have been met and concerns addressed
- know the outcome of the actions we've taken
- understand what was involved to deliver the outcome
- implications, risks and costs of getting procurement wrong
- using language they understand to explain the process we use. I've used gardening as a metaphor for purchasing with 100's of stakeholders because they understand that plants need pruning, weeding, feeding, watering and time in the greenhouse when they first arrive. Even if they didn't understand that suppliers needs the same care and attention.
- the sorts of things you need to be talking to them about
- to communicate little and often
- talk don't just send email or newsletters
- to own the response that you get and change your communication if you're not being understood
- to flex your style according to the person you're talking to
- to understand what motivates them
What will you do today to improve your communication?
Inspiring change inside and out
I use the meerkat picture because those meerkats' job is to keep guard and communicate danger. Without one of them undertaking that role they know that the whole group is in danger. They know they can't afford to let the basics be left uncovered.
A getting relationships right workshop has been arranged in August here in Scotland and can be delivered in-house within your organisation. It will address many of the issues raised in this blog and can be applied with specific stakeholders in mind.
Alison has a strong passion and energy for what she does which was demonstrated in her ability to run an innovative session for my team that identified what was holding us back from being a high performing team. This ability, when coupled with her capability to bring fun into the session, was a powerful tool for helping my team realise their full potential.” Cara Murphy, Senior Category Manager Lloyds Banking Group