Do you need to soften them up first?

After many days of heat wave the ground, brown from the lack of water over recent weeks, was hit with a torrential downpour today. The problem of course was after so much sun the ground was baked dry and the water could do nothing but sit on the top (as shown above).

It's the same when you water a plant that's been left for too long without water - the water just runs straight through.

The reason is that the soil needs time to soften up. In both instances watering little and often would speed up the absorption of the water and enable it to provide sustenance to the grass or plant roots.

Isn't that what communication in an organisation is like. If you communicate too much at a time then it just doesn't even go in and you might as well have not bothered.

I wrote a series of blog posts last week on effective organisational communication and addressed:

• The reasons you give yourself for not communicating more
• Communication planning
• The types of information you need to be communicating
• The different methods you can use for communication
• The benefits of getting it right.

Which of these will assist you most today?

Alison Smith
Inspiring change inside and out

Blog 23/31 in July as part of the ultimate blog challenge.