It's the same when you water a plant that's been left for too long without water - the water just runs straight through.
The reason is that the soil needs time to soften up. In both instances watering little and often would speed up the absorption of the water and enable it to provide sustenance to the grass or plant roots.
Isn't that what communication in an organisation is like. If you communicate too much at a time then it just doesn't even go in and you might as well have not bothered.
I wrote a series of blog posts last week on effective organisational communication and addressed:
- The reasons you give yourself for not communicating more
- Communication planning
- The types of information you need to be communicating
- The different methods you can use for communication
- The benefits of getting it right.
Inspiring change inside and out
Blog 23/31 in July as part of the ultimate blog challenge.