How is 'maverick' spend setting you back?

Words have power and in this post originaly written for Future Purchasing I explore the negative and unintended consequence using the word 'Maverick' has on our relationship with the very people we're describing as such.

I love exploring the power of words to unlock potential and ideas, and their ability to lock it out too. Other posts written on the subject include:

• Are they answers or solutions because using one of these may help you find what you're looking for when using the other won't! 
• Is defining it as a problem the real problem? 
• How do you spell CAN'T? ..... wont
• The language of change and transformation
• What's in a word - procurement 
• No pain no gain