Values don't inherently drive right action

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Personal and organisational survival

In an earlier blog I argued that many ethical decisions are compromised because personal survival is placed as higher importance than ethics. I can get on my soap box about integrity and doing the right thing, but we're hard wired to survive and need a huge amount of will power to override our internal programming that prioritises personal and family survival.

With thoughts of that blog still in my mind I attended the CIPS Supply Management awards. The overall winner was a team successfully raising the awareness and changing behaviours with respect to sustainable purchasing. 

Before the dinner I spoke to one of the other nominees for the award. As we spoke I realised that for that organisation the choice to support sustainability was clear cut and the right decisions were being made. Then the realisation dawned that the right doing arose because the organisation felt its survival was conditional on not doing the opposite. Brand and customer loyalty would be seriously jeopardised if they didn't get sustainability right - ROI, profit and competitive advantage would all be detrimentally impacted too. 

I wonder therefore how the internal programming to survive can, and is being used by procurement teams to inspire more businesses to do the right thing? That is how can we link sustainable action to survival of our own business and how can we link sustainable action to survival of our suppliers' businesses.

Perhaps more importantly what does that look like in terms of specifics:

• Certainly following through on not dealing with suppliers who don't take the necessary action (all talk and no action is a strategy that's bound to fail if survival is being used as the motivation).
• I also suspect culture will play a big part in how to tell the story to leaders within an organisation to enable them to accept the urgent need for changes in direction. 

Another blog last week suggested having empathy also supported right doing. I wonder how powerful a strategy that uses empathy and personal survival might be in removing the resistance to more sustainable and responsible actions in business? I suspect that's the topic for a future blog.

Alison Smith

Inspiring change inside and out

Picture courtesy of Pixabay

Ethical behaviour comes with integrity

I've been thinking about business ethics in advance of a session I'm facilitating on 2nd October on 'Business values and ethics' near Perth for the Scottish Institute of Business Leaders (still places left I believe).

I wondered about waiting to share this blog until after that session. Instead I share it now and would love to hear your thoughts so that they may inform, and provide additional insight, for the session next month.

Everyone has a belief about what ethical behaviour looks like in business. It's doing this or its not doing that. I'm sure, even if as a group we started with very different opinions, we could, after some debate, identify a short list of what ethical behaviour is in business. 

The challenge is can we organisationally and personally live up to those ideals?

Our values are what determine our individual actions. That is they determine what we do, what we won't do and the choices we make. As we have a number of values the hierarchy of these will also impact our behaviours.

For example - if you have values of achievement and connection the order of these would impact the decision you make - ie whether you stay at work till 20:00 to finish a piece of work or go home to read the kids a story instead. If you also have security as a value then the decision may be different. A higher priority to having your need for security met allowing you to stay at work even if at the expense of not connecting with the kids. (I'm obviously making huge assumptions about what achievement, connection and security looks like. After all achievement might be having happy kids and nothing to do with success at work - but that's another blog.)

Maintaining ethical behaviour, whether personally or organisationally, therefore, requires a value of integrity to be top of the list. Otherwise other values may mean we end up supporting unethical behaviour and may even do it ourselves. 

Ethical behaviour means saying "no" when asked to do something we know to be wrong. Ethical behaviour might even mean leaving a job or leaving a relationship because we know what we're being asked to do is wrong. The issue is we don't - we justify our support of unethical behaviour as acceptable because, to us, the consequences are too high.

• I can't say no to my boss because I might lose my job
• I can't make the right decision because it will impact my bonus
• I can't do that because I may lose my house
• I can't whistle blow I might be thrown out of my country

In other words if I stand up for what I know to be right the situation will be worse for me and at a level that I'm not prepared to accept.

Unfortunately unless we're prepared to live with the consequences above then we'll all continue to make some decisions that support unethical behaviours! Yes seriously. 

The problem is I'm sure any political, economic, social, or environmental crisis has the seeds in the same quandary. People making decisions that ensured they weren't personally negatively impacted by the decisions being made. 

I've said no in the past that had the potential to put my house and living on the line - it wasn't because it was practically easier for me than anyone else it was because I have a value of integrity higher up my list of values than security or many other values that might have me say "yes". It not right or wrong - it just is. 

I don't know the answer - I'm not sure there is one. 

Although the belief I have is unless we each choose integrity as our highest value nothing is going to change. However, with my values hierarchy, of course that would be my solution :-) - what's yours? 

Alison Smith

Inspiring change inside and out

I realise I need to return to my blog on Maslow's hierarchy of needs to see how that informs this topic. There's also a blog on why I don't think business values exist that will provide input and I concede that sometimes decisions are being made without our knowledge.