I’ve vicariously followed many conferences on Twitter over the last few years and 'met', followed and engaged with many great people and learnt much along the way. I've met some of my best social media buddies this way - HRD 2010 seems such a long time ago .. or was it 2009 and had a great time with #NSA11 last year.
The following is a summary of my tips on achieving your objectives for attending and engaging more effectively for all involved (audience (live and vicarious observers), speakers & organisers).
NB: Obviously, in sharing, some of my own behaviours and beliefs about use of SoMe will become apparent. I’ve also made assumptions about the objectives of each of the groups involved. In other words these might not all apply – so do please share your tips so that we make this a more comprehensive list.
( Lots of claps at the end, demonstration of enthusiasm and "Well done" from the audience are great. I'm more interested if they heard my message and will do something different as a result. My concern is if they’re busy tweeting what we said will that translate into insight or action in the future? I do think tweeting can keep us at theoretical level rather than applying it. Evidence from conferences I’ve followed would support that as there is a distinct lack of sharing on things beyond what was being said. I’ve often asked what will you do differently and get NO reply – is that because people don’t know because they were too busy tweeting what was said? I get plenty of engagement otherwise. If your only objective was to get people talking about you then you may not worry about this - the issue is this is very short term. As they say here in the UK you'll be someone elses chip wrapper tomorrow. If they learnt something they'll always remember you and tell others too - and will still be telling others tomorrow, the next day, the next month and even the next year. Yes another bug bear)
What tip would you give to enhance everyone's use of twitter at conferences?
That's me off to set an objective to be at #NSA13 in person - although I do find tweeting live from a conference very unsettling and have to write notes and tweet later.
The Purchasing Coach
Sowing the seeds for effective communication in Purchasing teams